Aug 14 2006
George Lucas Squeezing More Star Wars Juice
The Star Wars franchise is nearly as expansive as the universe itself. Since 1977, the world has been inundated with a franchise that continues to set new box office and revenue records. But now, George Lucas has sunk to a new low. This was found on the franchise’s web site:
In response to overwhelming demand, Lucasfilm Ltd. and Twentieth Century Fox Home Entertainment will release attractively priced individual two-disc releases of Star Wars, The Empire Strikes Back and Return of the Jedi. Each release includes the 2004 digitally remastered version of the movie and, as bonus material, the theatrical edition of the film. That means you’ll be able to enjoy Star Wars as it first appeared in 1977, Empire in 1980, and Jedi in 1983.
Overwhelming demand…from the marketing department! Basically, Lucas is re-releasing the re-release of the re-release. To make matters more offensive, in 2004 when Lucas released the “definitive” DVD box-set, he edited the movies and actually replaced actors. Can you imagine telling your grand kids how you were in Star Wars and then find out that good old George has decided to replace you? “Sorry, your character was played by another actor in later versions of the movie and we cut you for the purity of the story.”
So, we take the original movies, re-edit/special edition them twice, release the “definitive” collection, then release the “unedited” version restoring the works to their original state. I can’t wait for the spin on this one. (Use your deep voice) “As with any great work of art, these movies have been altered over time. Now, you have the unique opportunity to view these masterpieces as they were intended to be, restored to their original greatness!” Nice.
For those who still can’t get enough, those devout would-be Jedi who want more from The Creator, your wish has been granted:
Hasbro, maker of Star Wars toys, is paying plastic tribute to Lucas, interpreting him as a limited-edition action figure in Storm Trooper attire.
The head of the toy maker’s Star Wars division called Lucas “the greatest character in the universe.”
I wonder why a toy company would consider Lucas the greatest; could it be the billions of dollars they earned via his creation? By the way, the 500th Star Wars Action Figure has been released.
Keep squeezing George.
