The 2008 presidential election already promises to be on like no other; diversity in the candidate field, no clear inside-track nominee, insane levels of campaign spending, and a campaign that will be won or lost in the Internet. MySpace is stepping-up the Internet pressure and bringing in a new class of voters who ONLY get their information online.
First, MySpace has announced a partnership with Declare Yourself:
MySpace has partnered with Declare Yourself, a national nonpartisan, nonprofit campaign to energize and empower you. In 2004, DY registered over a million young voters – this year, MySpace and DY are working together to make it easy for millions more to make a difference.
Encouraging kids to become involved is a good thing. Traditionally, the 18-25 crowd is the lowest voting segment in our country. When kids ask, “Why do we always get the short end of the deal”, the response is, “Politicians don’t worry about you because you don’t vote.” Well, now at least the registration process is right in front of them.
After you register, you need to know about the issues and the candidates, so MySpace has also announced MySpace Impact; a page launched last week featuring candidate profiles and information. Of course, the Internet will be full of blogs on every possible aspect of the 2008 campaign, so the MySpacers will have a lot of information at their fingertips.
What’s missing here, the instant poll to see where users stand. MySpace is planning to adress that piece by holding their own presidential primary:
MySpace, the social networking site, will be holding its own presidential â€œprimaryâ€ over the first two days of January 2008. (Weâ€™d call it more of a straw poll, actually.) All registered users will be eligible to choose their favorite candidate, and they can track the results of the two-day poll as they come in.
â€œIowa and New Hampshire may be selecting delegates, but the MySpace vote will be the first test of where candidates stand in the election year,â€ said Tom Anderson, president of MySpace, in a release.
Talk about undercutting Iowa and New Hampshire. The MySpace vote could have a huge impact on a candidate’s campaign. You can be sure that the press will be all over the “election” results and the political experts will be weighing the impact of this poll for a long time.
What does this mean for the MySpace universe? Get ready for candidate appearances, more online political ads than you can stand, and every campaign camp wanting to know what’s on your mind. In other words, get ready to be noticed.