Oct 14 2008
Obama Campaign Ads on Xbox 360
You knew it was only a matter of time before your little escape from the world was invaded by politics. While driving in Burnout Paradise, gamers get hit with a political ad from the Obama camp
“I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” Holly Rockwood, director of corporate communications at Electronic Arts, the game’s publisher, told me via email, noting that EA regularly allows ad placements in their online games. “Like most television, radio and print outlets, we accept advertising from credible political candidates,” she continued. “Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams.”
Great idea, but this seems to be a little bit over the top. Most gamers buy games to escape from every-day pressures and now those games are being invaded by politics. Seems to be bitting the hand that is feeding Obama and not a very wise strategy.
